Apologies for the dearth of postings recently, but I have a lot going on at present - good stuff in the main (though I did strain my back travelling to Europe week or two back)...
Was contemplating writing something about the acquistion of Ovum by Datamonitor, but despite the fact that I will make a little money out of it, its just too sad to talk about.
Currently working on my keynote for the CMF2006 in Aarhus and a presentation on ECM/KM in the Oil & Gas sector - and amazingly finding the former harder than the latter! Defining and explaining the Content Management market is hard, and getting harder by the day I think....
I am rapidly coming to the conclusion that WCM & ECM are convenient myths created by vendors and analysts that have little relevance in the real world....these buckets made much more sense to me when I was an analyst, than they do now as a consultant/strategist....worrying isn't it?
Will post again soon - hopefully with the Keynote done and ready to share.....
3 comments:
As always, a very thoughtful post.
I agree with your observatio nregarding CM and ECM. I had a meeting today with a potetntial client and the agenda was supposed to cover ECM "lite" provided by Microsoft.
When we started talking they thought that I was going to show them an ECM application that we had built on top of Microsoft.
I had to explain that I was going to discuss the ECM services and capabilities provided by Microsoft's next version of SharePoint. I also stressed that ECM was not an application but really a way of effectively managing content along with the associated technologies that enable this effective management.
Pretty confusing, right?
Its confusing and exciting Russ - ECM (whatever it actually is) is starting to boom, and as yet I don't think any one of us can accurately how big that boom will eventually be - big though for sure..
But I really do think that by compartmentalizing ECM in the way we all have, that maybe it has hindered growth to some degee.
Strategies, methods and best practices are so lacking in this space that it's unreal at times. We say it all the time, but ECM is more practice than technology (definately same for RM) - but the technology is taking forefront in too many discussions right now...
I agree with your observation that its becoming harder to explain the CM market. There's just too much confusion in the market and everyone's callling themselves a CM vendor even if all they do is provide a WYSIWYG editor for content entry!
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