Friday, October 12, 2007
WCM in Roma
I am writing this on a flight back from Rome where I have just led a 2 day seminar on Web Content Management. I had to step in at the last minute to cover for Tony Byrne, so its been a crazy few days.
Crazy but interesting (and Rome is not the worst place to suddenly find yourself!) - the real stress for me was working through 165 slides that I had never seen before, on a topic that I haven't covered closely in quite some time.
Hence it was a relief to find out how little things in the WCM world had changed over the past few years. Not all that surprising I guess - WCM hit the market and exploded around 2000. Seven years on seems about the right time for it to be looking for new horizons - and from what I observed over those few days in Rome, change may be just around the corner.
The major WCM tools are looking dated, and in need of not just a revamp, but a major overhaul in some cases. Though I am not the real expert on this topic (Tony is) my 2 cents is that they (the vendors) are already behind the curve and have a a different set of priorities in mind to their customer base.
Frankly I don't think high value, high end WCM buyers and users care less about ECM - but WCM vendors have been bitten hard by the ECM virus - a virus that can result in a potentially deadly condition that leaves you with delusions of grandeur.
Btw: First time I have changed planes at Madrid Airport - impressive place! Though I do not recommend the potato omelet sandwiches - a little on the heavy side I found.....