Link to CMS Watch Article
A link here to the article published today on CMS Watch. When I wrote this the purpose was to guide people to take the market watching advice of analysts with a grain of salt. Not sure how well this piece works, but hopefully is of some value.
What analysts can do is analyse the product set and its evolution in great depth, across many vendors - it frustrates me to see so many enterprises undertaking this task from scratch rather than start for an existing platform of research. Its a shame as analysts at Gartner, Burton, Forrester, Ovum etc can provide a huge amount of good information to an enterprise when undertaking a product assessment.
However the market watching element of an analysts role is of much less relevance to most enteprises - that was the thinking behind this piece.
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